Last Updated: November 2025
Introduction
This Privacy Notice explains how information is handled on our website, geuinsurance.com. We reserve the right to update this notice at any time. If changes are made, the revised notice will be posted online.
By using our website or engaging in business transactions with us, you acknowledge and agree to our collection, use, and sharing of your information as described in this notice.
Information We Collect
GEU collects data related to individuals or groups of individuals seeking insurance coverage, as well as information about website visitors, employees, and job applicants. We do not intentionally collect individually identifiable information about minors.
We collect and maintain information to:
- Provide visitors with the best possible experience
- Fulfill requests
- Design new or improved products and services
- Maintain website functionality
- Improve business processes
Examples of information collected include:
- Social media handles or information made visible through social media permissions
- Information about your business with us or others, including data collected via cookies or tokens
- Data about groups or blocks of business, provided in writing or electronically through secure processes
- For employees and job applicants: consumer reporting agency data (e.g., credit history, background checks), provided upon written request
- Data from external sources, such as medical records or motor vehicle reports, provided upon our request
- Internet and electronic network activity (e.g., IP address, geolocation, device and operating system information, website activity including navigation details and/or mouse clicks, cookies, pixels)
- Payment information (e.g., credit card or bank account details for transactions)
- Job application data submitted to us or through third-party applications
How We Use the Information
We use the information collected to:
- Provide and improve our products and services
- Enhance the customer experience
- Prevent fraud and ensure system security
- Troubleshoot website issues
- Collect feedback
How We Share the Information
We may share collected information with third parties including those who assist us in placing insurance policies, those who help improve our offerings and customer experience, and other entities that work with us to provide necessary business functions related to the reason the data was collected. Information may also be shared to:
- Comply with legal requirements
- Cooperate with law enforcement, legal counsel, or auditors
- Respond to requests from regulators or similar entities
Your Rights
Right to Correct Inaccurate Personal Information: If you believe that personal information we maintain about you is inaccurate, you may have the right to request a correction.
Right to Opt Out of Sale or Sharing of Personal Information: We do not currently sell or share personal information with unaffiliated parties, except as necessary to conduct business transactions.
Right to Limit Use and Disclosure of Sensitive Information: You may request that we limit the use of your sensitive personal information to what is necessary to perform services, provide goods, or as otherwise permitted by law.
Categories of Sensitive Personal Information collected (as defined by privacy laws in certain jurisdictions):
- Social Security, driver’s license, state identification card, or passport numbers
- Precise geolocation data
Cookie Policy
A ‘cookie’ is a small set of computer data that allows us to maintain records of user activities on our website. Our website may use cookies to enhance user experience and improve functionality.
Types of Cookies:
- Targeting Cookies: Track users across websites to deliver personalized content and advertisements.
- Performance Cookies: Collect information on how visitors interact with the website (e.g., number of visitors, pages visited, time spent). These are necessary for product functionality and cannot be switched off.
- Strictly Necessary Cookies: Essential for product functionality and cannot be switched off. These do not collect personal information.